Welcome

Q:  How many here had ever heard of Buchheit BEFORE today

Q:  How many have ever been IN a Buchheit BEFORE today

Q:  How many have ever purchased anything from Buchheit BEFORE today?

 

About Buchheit:

 

Marketing/Advertising/Promotions and other stuff:

 

 

 

 

 

Introduction of Pete Rabbitt – Store Manager

 

1)      Farm  (Tractor Supply)

2)      Clothing/boots  (Wal Mart)

3)      Building Materials  (Lowes)

4)      Hardware (Lowes/Home Depot)

5)      Lawn & Garden (Lowes/Home Depot)

6)      Power Equipment/Automotive (John Deere; Poulan)

 

 

#1)  Power Equipment – this is an area we dominate and focused

§         Including:

o       Hand held power equipment (trimmers, blowers; chainsawas) Mowers (push, riding, ZTR)

§         Flagship brands:

o       Stihl distributor (they don’t sell Stihl in the big box competitors)

o       Echo, Husqvanra, etc.

#2)  Clothing & Boots – this is an area we dominate

#3)  Farm – this is an area we are focused

 

#4)  Building Materials – Focused

Drive-through Lumber Yard

 

#5)  Hardware – Focused

 

#6)  Lawn and Garden (this area you passed as you entered the store for our meeting)